Jason Michael Politics, Scotland, Society

Not Buying British Shortbread

Walkers Shortbread has landed itself in a spot of bother over a marketing decision. The family run business thought it would be a good idea to launch a union flag shortbread tin, thinking the Scottish public would see in it nothing more than a Scottish company doing what it takes to make a buck. One would be forgiven for wondering where the heck Jim Walker, the firm’s managing director, has been for the last few years. There is no one in Scotland in 2018 who thinks the flag of the United Kingdom – the “butcher’s apron” – is a politically neutral emblem of national identity and patriotism.