Deconstructing a BBC Bad News Story

The headline, given that most people seeing it don’t read further, has already misguided the public. Fraser will no doubt say he wasn’t responsible for it, but its use of a headcount of “5,000” more seeking work in Scotland inaccurately describes the reality of the figures. In fairness, Fraser does explain that “the rise appeared to be due to more women seeking work, while male unemployment remained the same,” but the damage has been done. Readers have already been misled into believing that the economy is worsening – which is not true.