If we fail to address that printed media imbalance we may well lose out again in the next referendum. The best time to start preparing for this is last year, but seeing as that has come and gone, the next best time is right now. Every day iScot is struggling to stay in business. It needs an awful lot more people to subscribe either online or to its print edition and have it sent to their door. Of course, there’s no point spending money on any old crap. It and whatever else we produce has to be quality.