Not Buying British Shortbread

Walkers Shortbread has landed itself in a spot of bother over a marketing decision. The family run business thought it would be a good idea to launch a union flag shortbread tin, thinking the Scottish public would see in it nothing more than a Scottish company doing what it takes to make a buck. One would be forgiven for wondering where the heck Jim Walker, the firm’s managing director, has been for the last few years. There is no one in Scotland in 2018 who thinks the flag of the United Kingdom – the “butcher’s apron” – is a politically neutral emblem of national identity and patriotism.


Thinking Small: Critiquing the Media in Scotland

So Mike Small thinks we’re being terribly childish in our “one dimensional” critique of the establishment media. Bully for him. Right now it is just a statement of fact that we can’t do everything. It is not, as Angry Scotland once suggested on Twitter, that we independence-first types want to put all other issues – as pressing as they are – to the “back of the bus.” As grown-ups we just know that nothing will be achieved at all if we do not first win the most urgent front in the media war – independence from Britain and a proper Scottish media.

Social Avatarism: The Creation of the Digital Self

Social media – now very much “the world of trolls” – offers us what real life simply cannot, the ability to be all-sufficient. It offers us the possibility to find meaning in our undeveloped and un-self-become humanity. Behind the fiction of a social media profile we can be the men and women we want to be; the person we desire most to present to the world, without ever affecting any real change in the person who we actually are in the real world. This I will call the 'avatar,' the fictive person we create online...