Walkers Shortbread has landed itself in a spot of bother over a marketing decision. The family run business thought it would be a good idea to launch a union flag shortbread tin, thinking the Scottish public would see in it nothing more than a Scottish company doing what it takes to make a buck. One would be forgiven for wondering where the heck Jim Walker, the firm’s managing director, has been for the last few years. There is no one in Scotland in 2018 who thinks the flag of the United Kingdom – the “butcher’s apron” – is a politically neutral emblem of national identity and patriotism.
So Mike Small thinks we’re being terribly childish in our “one dimensional” critique of the establishment media. Bully for him. Right now it is just a statement of fact that we can’t do everything. It is not, as Angry Scotland once suggested on Twitter, that we independence-first types want to put all other issues – as pressing as they are – to the “back of the bus.” As grown-ups we just know that nothing will be achieved at all if we do not first win the most urgent front in the media war – independence from Britain and a proper Scottish media.
Social media – now very much “the world of trolls” – offers us what real life simply cannot, the ability to be all-sufficient. It offers us the possibility to find meaning in our undeveloped and un-self-become humanity. Behind the fiction of a social media profile we can be the men and women we want to be; the person we desire most to present to the world, without ever affecting any real change in the person who we actually are in the real world. This I will call the 'avatar,' the fictive person we create online...
On Saturday night I was chatting online with Jordan Daly, the Huffington Post and Common Space contributor who wrote the piece on sending Wings packing, about the importance of keeping the independence movement together.
...in culture more generally the left has come to be associated with the most puerile and whining identity politicking of ‘social justice warrior’ snowflakes.
Identity politics – the fragile and needy positioning of the self, the subjective, and the individual experience at the heart of all public and political thinking – to quote Brendan O’Neill, has become “the only game in town,” and we all have to play it.