To put this is Texas terms: We’ve struck oil. We are rich. We are richer than our wildest dreams! But, wait, we’re not. We are not an independent country. We voted No to independence in 2014, believing we were broke, and that the oil was running it. We bought the lie that what oil we had left wouldn’t be worth a pittance. The same people who were laughing at us then are laughing at us now; that oil bonanza – which they knew was in the pipeline – will not be coming to us. It will be going right where it has always gone, to London.
The headline, given that most people seeing it don’t read further, has already misguided the public. Fraser will no doubt say he wasn’t responsible for it, but its use of a headcount of “5,000” more seeking work in Scotland inaccurately describes the reality of the figures. In fairness, Fraser does explain that “the rise appeared to be due to more women seeking work, while male unemployment remained the same,” but the damage has been done. Readers have already been misled into believing that the economy is worsening – which is not true.