Students of the far-right are well acquainted with this strategy of waiting. Since Oswald Mosley and his British Union of Fascists, all the essential ingredients of true ideological racism – white supremacism and fascism – have been patiently waiting in the undergrowth, moving through a series of permutations; the National Front, the BNP, UKIP, and the Brexit Party – to name a few. Farage is not like the more obvious racists. He’s not like Nick Griffin or Tommy Robinson.
So now let us ask: What will throwing a milkshake at Farage achieve? Well, Nigel Farage – the victim of the attack – is not the important element in this equation. It’s his constituency, those who are prepared to vote for him because they are sick fed up being ignored, laughed and sneered at, and humiliated. How might people in this bracket react to the man saying what they want to hear being humiliated in public, and humiliated with a Five Guys shake – not a cheaper McDonald’s or a Burger King shake, but a Five Guys shake?
The economic philosophy of the libertarians, as UKIP has long understood, does not win elections. Ordinary voters are not interested in economic arguments. They are even less impressed with men in suits who remind them too much of “the establishment.” Successful libertarian parties quickly adopt populist arguments; they single out scapegoats, they manufacture fake narratives, and they offer easy and deceitful answers to complex problems. This was precisely what UKIP and the Leave campaign did during the Brexit referendum campaign – and they won.